Rubik's Cube®

Rubik’s Cube ®: Brand Repositioning & Concept Extensions

"Proposal Video"
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Built on an iconic toy with decades of global recognition, Rubik’s holds a rare position in culture. This project explores how that legacy could translate more fully into fashion, home, and collaborative merchandise- extending the brand’s visual language and problem-solving ethos beyond the cube itself into new materials, formats, use-case, and ultimately; customer-bases.

The work includes a leather Rubik’s-inspired bag, a sliding-puzzle phone case, elevated streetwear, and sculptural home objects, alongside speculative brand collaborations with Post-it®, Betty Crocker®, Kleenex®, and Mr. & Mrs. Bourbon Company®. Together, these concepts present a cohesive vision for how Rubik’s visual language and problem-solving DNA could evolve into a modern, culturally relevant brand ecosystem.

The project is intended as a forward-looking exploration of how an iconic toy brand might expand into fashion, home, and collaborative storytelling while maintaining its core identity.

Post-it ® x Rubik's Cube ®

The Rubik's Candle

The Rubik's Kleenex Box Cover

Betty Crocker ® x Rubik's Cube®

The Rubik's iPhone Case

Mr. & Mrs. Bourbon ® x Rubik's Cube Bourbon

The Rubik's ® Hoodie & Sweatpants Set



Project Notes
This project is an independent brand and product concept and is not affiliated with, endorsed by, or sponsored by Rubik’s or any referenced partner brands. Rubik’s® and the Rubik’s Cube® are trademarks of their respective owners. All designs, products, and collaborations shown are original and created for conceptual and exploratory purposes only. The work represents an early-stage design vision intended as a foundation for future development and potential real-world application.